Microsoft, Intel, BBC, and Other Companies Form Coalition to Fight Misinformation! – Nowadays as we know a lot of online content is wrong, hoaxes, misinformation, deceit, and others that have misled, made a misunderstanding and even ruined lives.
Moreover, during a pandemic like this, there is a lot of hoax content, and about that, recently reported from Neowin, it seems that some entities from the technology industry and media era have joined forces to form a coalition for the proof and authenticity of content or called the Coalition for Content Provenance and Authenticity (C2PA) .
Current members include Microsoft, Adone, Arm, Intel, BBC and Truepic, and of course there may be other members joining the coalition in the future.
Regarding C2PA it will be responsible for developing technical standards that can assist users in identifying the origin of media content including images, audio, video and documents. And this will allow those in relevant Industries to identify how that information is stored and presented:
“The C2PA’s open standard will give platforms a method to preserve and read provenance-based digital content. Because an open standard can be adopted by any online platform, it is critical to scaling trust across the internet. In addition to the inclusion of varied media types at scale, C2PA is driving an end-to-end provenance experience from the capturing device to the information consumer. Collaboration with chipmakers, news organizations, and software and platform companies is critical to facilitate a comprehensive provenance standard and drive broad adoption across the content ecosystem.” Microsoft Word
It should also be noted that some members of the coalition have previously worked on similar projects, such as Adobe with the Adobe Content Authenticity Initiative (CAI), whereas the BBC and Microsoft’s Project Origin basically have the same vision, eradicating misinformation in the world.